Sales Leadership That Scales
I help early-stage SaaS companies build repeatable revenue through proven sales frameworks and smart AI integration—without hiring a full-time VP.
Some of Our Happy Customers
Why Founders Choose Us
Scalable Sales Frameworks
I build the repeatable systems your team needs to grow—from outbound motion to discovery, demo, and close—so you’re not reinventing the wheel each time.
Fractional Leadership, Full Ownership
You get hands-on sales execution and strategic guidance without the cost of a full-time VP. I coach your reps, manage pipeline, and help you hit your number.
AI That Drives Revenue, Not Complexity
Every system I implement is designed to be simple, efficient, and enhanced with AI—from smart deal docs to automated playbook support and rep prep.
Sales isn’t luck—it’s a system
Playbooks, accountability, and efficiency that drive repeatable revenue.
Fractional VP of Sales
Lead your entire GTM motion without the overhead of a full-time hire. I drive revenue strategy, manage your pipeline, coach your team, and turn chaos into clarity. Ideal for early-stage companies needing structure fast.
Includes:
-
Weekly team meetings + 1:1 coaching for reps
-
Forecast ownership and deal inspection
-
Hiring, onboarding, and team design
-
Compensation planning + quota setting
-
Stakeholder updates and board-level reporting
Sales Playbook Buildout
Codify your sales process into a repeatable system. I translate what’s in your head—or nowhere—into clear plays that new reps can follow and scale.
Includes:
-
Full-funnel sales motion documentation (outbound → closed won)
-
Custom frameworks for discovery, objection handling, and closing
-
Cold outreach templates and sequences
-
CRM stage mapping + workflow setup
-
Coaching guidelines aligned with playbook
RevOps & Sales Enablement
Build the systems that make your sales engine run smoothly. I clean up your CRM, design reporting dashboards, and implement AI tools that boost productivity.
Includes:
-
Forecasting models + deal stage health checks
-
CRM automation, enrichment, and hygiene
-
AI-assisted enablement: call summaries, pipeline alerts, auto-research
-
Sales analytics dashboards (win rates, conversion, activity, etc.)
-
Tool audit + implementation support
Testimonials
See what people are saying
“I can't speak more highly of John to provide sales consulting services. He came in to assist Proxyclick's sales team, working as a Sales Manager for the global, growing Sales Team. In this, he truly understood the values and the way Proxyclick worked, to provide a tailored solution, in aspects from man management and onboarding to target setting and CRM improvements. Whereas other consulting organisations provide a 'one size fits all' approach, John went out of his way to understand the company, listened heavily to feedback from the sales team and put changes in place to make the team more efficient, whilst at the same time continuing the feel good factor of the company..”
I’m John Cunningham—Sales leader, framework builder, and efficiency nerd.
Over the last decade, I’ve helped SaaS companies scale from early revenue to repeatable growth. I’ve built and led teams, grown ACV 7x, and driven over $30M in pipeline using systems I now install for clients.
My edge? I bring structured sales frameworks, a bias for simplicity, and AI workflows that keep your team selling—not shuffling data.
Book a Free Strategy Session
Build a sales engine that runs on structure, speed, and scale.